EDITION 1
Measuring What Matters
From the career and insights of leading evaluation scientist, Dr Iwan Labuschagne, to the principles of statistical significance and the development of a new international standard for kiwifruit evaluation, this edition examines the people, methods and ideas that shape better decision-making in horticulture.
Editorial
Welcome to Measured.
Reflections on Science, People and Purpose
Introducing Provar’s independent publication, exploring the journey, values and legacy of Provar and how science, creativity and mentorship shaped the company.
People & Perspectives
Growing with Intention: A Career in Independent Fruit Evaluation
From breeding programmes and research orchards to independent evaluation and industry leadership, Dr Iwan Labuschagne’s career has been guided by evidence-based decision-making. This profile traces the founding of Provar, the principles behind its growth and the choices made to secure its future beyond any one individual.
Research in Practice
Is some significance more significant than others?
This article explores what significance testing can and cannot tell us, and why careful interpretation is essential for making sound evidence-based decisions.
Technology & Innovation
Beyond the Human Eye: Bringing Image Analysis to Fruit Evaluation
Discover how image analysis for apple starch testing helps evaluators measure stained tissue more consistently and strengthen maturity data.
Provar News
Seeing the Whole System: Provar Information Day
Learn how Provar Information Day 2026 connects research, production and market perspectives to improve decisions across the fruit value chain.
Industry insights & Trends
Planting Trees We May Never Sit Beneath
Explore why long-term investment in horticultural research, people and institutions is essential to the fruit industry’s future resilience.